“To be a leader in delivering superior customer service and differentiated benefit to meet customers satisfaction”


  • To be a high-performance organization
  • To be the best in class in Technical Support by utilizing DLE team
  • To deliver the best value and benefit to our customers
  • To be the best in class in Logistics among Distributors in Thailand
  • To be a professional lubricants training team
  • To be customers’ first in mind when they need lubricants


  • Trust
  • Integrity
  • Transparency
  • Performance
  • Safety
  • Environment
  • Society
  • Happiness